The Results at a Glance
- 📈 1000% Increase in Organic Search Clicks
- 📊 117% Increase in Google Maps Views
- 📞 57% Growth in Call Clicks
Supporting Data:
Left: Organic search clicks from Google Search Console over the past 6 months. Right: Google Business Profile performance metrics showing growth in Maps views, call clicks, and website visits.
Real Estate SEO Grand Junction: Case Study for Cowan Home Team
This SEO case study highlights how we helped the Cowan Home Team, a Grand Junction-based real estate agency, improve their organic search visibility and generate more leads. Led by Ris and Carol Cowan, the Cowan Home Team specializes in helping families find their dream homes in Western Colorado.
Our work included optimizing their website for local search terms, improving their Google Business Profile, and managing their Google Local Service Ads (LSAs) to capture high-intent leads.
How Real Estate SEO in Grand Junction Improved Cowan’s Visibility
📈 1000% Increase in Organic Search Clicks
Over a six-month period, we achieved a dramatic increase in organic search clicks for the Cowan Home Team. This improvement is a direct result of our strategic SEO efforts, which focused on optimizing content and meta tags to rank for relevant local keywords.
Our work included:
- Updating meta tags and titles to target local real estate search terms.
- Creating neighborhood guides and homebuyer tips to attract organic traffic.
- Improving internal linking to enhance user experience and SEO performance.
📊 117% Increase in Google Maps Views
We optimized the Cowan Home Team’s Google Business Profile to ensure it appeared in local searches and map results. This led to a significant increase in visibility, with Maps views growing by 117% over the past six months.
Key changes included:
- Updating business information to ensure accuracy and consistency.
- Adding high-quality photos and posts to engage potential clients.
- Encouraging client reviews to boost credibility and search rankings.
📞 57% Growth in Call Clicks
The combination of website SEO and Google Business Profile optimization resulted in a 57% increase in call clicks from potential clients. This demonstrates the effectiveness of our approach in driving more direct leads to the Cowan Home Team.
Our work involved:
- Setting up Google Local Service Ads to capture high-intent leads.
- Creating engaging call-to-action buttons on their website.
- Monitoring and adjusting ad performance to optimize results.
Our Grand Junction Real Estate SEO Strategy
- Website Audit & Technical SEO Fixes: Conducted a comprehensive audit to fix meta tags, improve internal linking, and resolve technical issues.
- Keyword Research & Mapping: Identified relevant local keywords and mapped them to service pages and blog content to increase organic visibility.
- Content & On-Page Optimization: Updated titles, descriptions, and content across key pages to align with target keywords and improve search performance.
- Google Business Profile Optimization: Ensured their profile was fully optimized for local search and map results, driving more visibility and engagement.
Looking Ahead
Our next steps with the Cowan Home Team include continuing to build localized content to attract more organic traffic and managing their Google Local Service Ads for consistent lead generation. Additionally, we’ll focus on backlink building to strengthen their domain authority and improve overall search rankings.
For more case studies and insights on growing your business through SEO, visit our case studies page.
The Cowan Home Team is poised for continued growth in 2025, with a strong SEO foundation in place to support long-term success.
Want similar results? Learn about our SEO services in Grand Junction.
Want results like these? We do Grand Junction web design and SEO for Grand Junction businesses. Book a free strategy call and we will show you where the opportunity is.
