We transformed SuperFast Kitchen & Bath from having zero online presence to generating 12+ consistent, qualified leads every month. This case study reveals the exact digital marketing strategy that increased their organic traffic from 9 clicks to 3,080+ clicks and achieved an $11.20 cost per lead through targeted advertising.
Key Achievements:
- From zero leads to 12+ qualified kitchen remodeling leads monthly
- Increased from 9 clicks to 3,080+ organic clicks
- Achieved $11.20 cost per lead through LSA & Google Ads
Project Overview
| Client | SuperFast Kitchen & Bath |
|---|---|
| Location | Grand Junction, Montrose, and Pitkin County, Colorado |
| Services | Kitchen and bathroom remodeling |
| Timeline | December 2023 – Present |
SEO Challenges in Kitchen Remodeling
When SuperFast Kitchen & Bath was referred to us by Western Slope Baths, they faced a common but frustrating situation: a well-designed website generating zero leads despite ongoing agency investment.
| Initial Problems | Impact |
|---|---|
| Poor Search Rankings | Ranked #28 for “bathroom remodel Grand Junction CO” |
| Weak Google Business Profile | Outdated information, missing imagery, poor optimization |
| No Lead Tracking | Unable to measure lead sources or quality |
| Marketing Investment | Paying agency retainer with zero return |
Our Solution
We applied our proven home service marketing approach that’s generated results for Western Colorado contractors across multiple industries.
1. SEO & Content Optimization
- Rewrote and optimized service pages for targeted keywords
- Implemented structured internal linking
- Optimized meta tags and descriptions
- Created FAQ sections for “People Also Ask” visibility
2. Local Search Presence
- Updated Google Business Profile with accurate details and service areas
- Added geotagged project images
- Built authoritative backlinks (Angi, Nextdoor, Houzz, Thumbtack)
- Implemented review generation strategy
3. Paid Search Strategy
- Launched Google Local Service Ads (January 2024)
- Implemented Google Search Ads (August 2024)
- Expanded geographic targeting across service areas
Results & Performance
Monthly Lead Generation Growth
Paid Advertising Performance
| Metric | Result |
|---|---|
| Total Ad Spend | $6,337.27 |
| Total Impressions | 943,137 |
| Total Clicks | 10.4K |
| Total Conversions | 566 |
| Cost per Lead | $11.20 |
Key Success Factors
- Quality Control: Implemented strict lead verification processes
- Multi-Channel Approach: Combined SEO, Local Service Ads, and Google Ads
- Local Focus: Emphasized geographic targeting and local search optimization
- Continuous Optimization: Regular monitoring and performance adjustments
Future Growth Initiatives
| Initiative | Expected Impact |
|---|---|
| Geographic Expansion | Increased visibility in Montrose & Pitkin County markets |
| Retargeting Campaigns | Higher conversion rates from interested prospects |
| Enhanced Call Tracking | Better measurement of direct phone leads |
| Continued Backlink Building | Improved domain authority and rankings |
Ready to Transform Your Home Services Business?
If your kitchen & bath remodeling business is struggling to generate consistent leads, we can help. Our proven approach combines SEO, local search optimization, and strategic paid advertising to create a reliable flow of high-quality leads.
Want similar results for your business? See our Grand Junction SEO services or explore our complete home service marketing solutions.
Contact us today to discuss how we can help your business achieve similar results.
Want results like these? We do Grand Junction web design and SEO for Grand Junction businesses. Book a free strategy call and we will show you where the opportunity is.
